Sellers Remain Strong As Asking Prices Stay High

Posted on: 6 February 2025



The surge in buyer demand ahead of the stamp duty deadline places sellers in an enviable position, granting them significant negotiating power.

In a market where demand outweighs supply, sellers can dictate more favourable terms, ultimately maximising their returns and streamlining the sales process. One of the key advantages is the ability to secure higher offers. With multiple buyers competing for a limited number of properties, bidding wars can drive up prices. This means sellers are less likely to need to accept lower offers or engage in lengthy price negotiations. Many buyers, eager to beat the deadline, are willing to meet or even exceed asking prices to secure a property swiftly.

Additionally, sellers can dictate conditions that suit their circumstances. They may insist on faster exchange and completion dates, ensuring a quicker, more efficient transaction. Buyers under pressure to finalise their purchase before the tax break ends are often more flexible and accommodating to a seller’s terms, reducing delays and uncertainty.

Another benefit is the reduced likelihood of needing to offer price reductions or incentives. In slower markets, sellers often have to make concessions such as covering part of the buyer’s legal fees, including fixtures and fittings, or negotiating downwards to secure a deal. However, with heightened competition, such compromises become less necessary.

Ultimately, the urgency created by the stamp duty deadline minimises the risk of sales falling through. Buyers, knowing they face competition, are more committed to following through with the purchase, reducing the chances of last-minute withdrawals.

For sellers, this environment presents an ideal opportunity to achieve a smooth, profitable, and swift sale, making it an excellent time to capitalise on market conditions.

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